What If Media Group.
Designing for affiliate marketing.
On a lean team of designers, I had the opportunity to explore and advocate for new tools and workflows, drastically growing my skills in Figma, Rive, the Adobe Suite, and the plethora of ever changing AI design tools. I enjoy collaborating closely with product managers, site analysts, and engineers to turn ideas into solutions that meet both user and business needs.
- Timeline
- July 2024 - Present
- Focus
- Design SystemAnimationsLanding Pages
- Role
- UX Designer I
- Team
- 3 Designers5 Developers
- Tools
- FigmaRiveLottieIllustratorPhotoshopFigma MakeClaudeChat GPTHTML/CSS
WIMG Design System
When I first joined What If Media, the team lacked a design system, relying on copying existing components or building from scratch.
My team and I led the development of a scalable system supporting 50+ brands with 100+ components, balancing consistency with flexibility for distinct identities. This significantly accelerated design workflows and greatly improved developer handoff.
Rive Animations
Originally, custom animations required designers to create GIFs or prototype keyframes in Figma for developers to hard-code in HTML/CSS.
To streamline this process, I taught myself and advocated to adopt Lottie and Rive, replacing data-heavy animations with lightweight, interactive assets under 500 KB. This shift improved load times, increased click-through rate by ~5%, and elevated overall visual quality.
~5%
Average increase of click through rate on sites with animations.
Additional Work
Beyond my traditional design scope, a range of cross-functional projects emerged through constant collaboration and conversations.
Registration Optimization
The Addition Fields section and Offer Sequence were two areas we could improve upon based on data provided by the site analysts. I was tasked to redesign some of these flows and create concepts that could decrease abandonment and increase click through rate.
Redesigned Internal CMS
Based on 10+ internal user interviews with Account Manager and Site Analysts, I created and tested wireframes for a redesign of our internal CMS system, Zuul. The design focused on decluttering, reorganizing, and addressing pain points that could be solved with new features. This was a huge step increasing the efficiency of the work the employees of WIMG do in Zuul.
The old CMS was inefficient, confusing to navigate, and “strained the eyes” as one user put it. It was clunky and unfortunately never was looked at by a designer when built.
Logos
In some cases, I was allowed to take a step back from designing our sites and create the styling and logos for many of our brands. Below is the logo I created for our internal CMS system, Zuul.
Landing Pages
One of my main roles was to designed responsive mobile and desktop landing page and sequence experiences in close collaboration with engineering, site, sales, and content teams collectively reaching over 20 million monthly users.
