Theodore (Teddy) Koutsoftas
tkoutsoftas.comkoutsoftast@gmail.comlinkedin.com/in/tkoutsoftas203-979-6057
Experience
What If Media GroupNew York City, New York
Product Designer IMarch 2026 – Present
- Ship Figma designs to production code via Claude Code and Figma MCP using engineer-built guidelines, owning 0 to 1 delivery of 50+ brand landing pages with 20M+ monthly visits and freeing engineering time
- Own CMS redesign from discovery to launch, presenting user flows, wireframes, and prototypes based on research with 3 site analysts, 3 account managers, and 12 engineers to cut workflow time by up to 50%
- Increase click-through rate 10% on average by A/B testing new animation tools and scaling our design system
- Partner with Product Managers, Engineering, Sales, and Content teams, directing designers and developers
Junior Product DesignerJuly 2024 – March 2026
- Introduced Rive to replace Lottie after researching animation tools, A/B testing interactive vs. static animation to lift conversion from 45% to 65% and cutting average file sizes by 75%
- Designed lead generation landing pages, pre-landers, and gamified experiences (spinners, click-to-win, games, loaders) across a multi-brand portfolio to lift engagement and conversion
- Created a multi-brand design system for 50+ brands in Figma with 100+ reusable, WCAG-compliant components, used by 3 designers and 12+ engineers to accelerate design and development workflows
- Built brand identities, logos, and sites from scratch for new content properties and an insurance brand
UX Design InternJune 2023 – August 2023
- Designed mobile and desktop websites using Figma for 10+ brands receiving 20 million monthly visits in total
AFD Contract FurnitureNew York City, New York
Design InternJune 2022 – August 2022
- Coordinated with architects, sales team, and clients to design 3D furniture floor plans using CET and AutoCAD
Georgia Tech Invention StudioAtlanta, Georgia
Prototyping InstructorFebruary 2022 – May 2024
- Assisted and trained students in advanced tools and machinery for research, school, and personal projects
Community
Archangel Michael ChurchPort Washington, New York
Young Adult League PresidentJune 2024 – Present
- Manage a 9-member board to lead social and service events for the Greek young adult community
- Generated $10k+ in revenue to fund organizational growth and support philanthropic donations
Chi Phi FraternityAtlanta, Georgia
Vice PresidentNovember 2022 – November 2023
- Led 80+ member chapter and managed 8 officers to ensure smooth events, meetings, and conflict resolution
Education
Georgia Institute of TechnologyAtlanta, Georgia
B.S. Industrial DesignAugust 2020 – May 2024
GPA: 3.85 | Minor: Business & Technology through the Denning Technology & Management Program
Additional
Skills
Tools: Figma (Make, MCP, Weave), Adobe CC, Lottie, Rive, Framer, Claude (Code, Design), ChatGPT, Gemini, Cursor, Lovable, Firefly
Design: Research, A/B Testing, Design Systems
Technical: HTML/CSS, WCAG, GitHub, Component Libraries
Interests
Running, The New York Mets, Formula 1, Traditional Greek Dancing, NYC Restaurants, Podcasts
Recognition
2025 “What If” Annual Core Value Award
2025 NYC Marathon Finisher
Eagle Scout